Why brands need to engage niche audiences

Brands paid $173 billion in 2022, to interact with social audiences. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
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“Social media is following streaming, shifting from centralised platform control, to brands monetising audiences for themselves.”

Redistributing the value of social audiences back to brands.

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Today’s services focus on mass market
content & listening vs precision audience monetisation.

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